Agile Web Analytics

Thanks to its unique technology,
Schneider Electric Tag Manager is the most agile Tag Management System ever made for Web Analytics.

It allows to:

• Visually select in page an action to track or a value to record with Chrome extension XTag Selector,
• Take the full control over tag names or use predefined patterns,
• Catch all changes and control tag raising,
• Track all dynamic technologies (Ajax, Angular, Vue, React...) without embedded code,
• Track visitor origin (internal network or external),
• Track user interactions with embedded YouTube videos,
• Record visitor id, searches, sales, heat maps...,
• Unique dual tracker: setup once, tag twice (AT Internet + Google Analytics),
• Simulate tags before tag manager implementation,
• Visualize all tags before they are sent, catch them with interpreted details, displays CTA charts and directly access collected data with Chrome extensions XTag for AT Internet, or XTag for Google Analytics,
• Switch automatically on sandbox collector (unrecognized host),
• Test different tag versions before publishing in production,
• Create your marking plan as Test Cases list.

Always without development on application side!

With its powerful configurators (lightweight Excel add-in or cross-platform application Window/Linux/OSx with users management), helped by a contextual assistance, most of these features can be setup without technical knowledge.
And with its Object Oriented API (pure Javascript), there's no specific case, no measure and no technology that cannot be tracked.